Imagine that someone – let’s call her Jill – hears about your company, or is looking for a product or service that you provide.
Jill searches for you on Google, or maybe directly on Facebook or Twitter.
Nothing comes up. Or even worse – she finds your competitor!
Jill wonders, “is YOURCOMPANYHERE still in business? Does YOURSERVICEHERE even exist?”
Jill may start talking about your business/product/service whether you are on social media or not, so it’s important that you are part of the conversation!
Sharing regularly on social media allows you to position yourself as an authority in your field, provide detailed product information, and engage your clients. And, when compared with traditional forms of advertising (TV, radio, billboards, flyers, etc.), it’s very, very affordable, even if you decide to use paid advertisements on social media to increase your reach and target specific audiences.
If you’re interested in taking a stab at developing your own social media presence, there’s a great guide available from the Online Marketing Institute. Most people find setting up a profile/account pretty easy – it’s the regular content that can be hard to keep on top of, especially when you have a business to run! That’s when a professional Social Media Manager can help!